“Apple had just one customer. He passed away last year.”

Această afirmație mi-a plăcut tare…

Ca de altfel și articolul scris de Seth, pe blogul său… chiar așa voi cei din Social Media, știți care vă sunt clienții?

Columbia Records has no idea who buys their music and never has. On the other hand, they understand that their customer is the musician, and they have an entire department devoted to keeping that ‘customer’ happy. (Their other customer was the program director at the radio station, but we know where that’s going…)

Many manufacturers have retailers as their customer. If Wal-Mart is happy, they’re happy.

Apple had just one customer. He passed away last year.

And some companies and politicians choose the media as their customer.